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SaddleBook Privacy Policy

We are passionate about connecting horse people with activities and events that allow them to enjoy their horses. We use the information we have to help us provide and support this mission. SaddleBook takes your privacy seriously. Read on for what data we collect and how we use that data.

What Kinds of Information We Collect

Depending on how you use SaddleBook, we collect different kinds of information from or about you.

Things You Do and Information You Provide

We collect the content and other information you provide when you use SaddleBook, including when you sign up with SaddleBook, enter an event posted on SaddleBook, create an organization, and message or communicate with others. This can include information about you and your horse, in or about the content you provide, such as the location of a photo or video or the date a file was created. We also collect information about how you use SaddleBook, such as the types of activities you engage in with your horse or the location, frequency and duration of your activities.

Things Others Do and Information They Provide

We also collect content and information that other people provide when they use our Services, including information about you, such as when they share a photo or video of you, email or message you.

Your Networks and Connections.

We collect information about the people and groups you are connected to and how you interact with them, such as the people you communicate with the most or the groups or SaddleBook partners you belong to.

Information About Payments

SaddleBook allows you to pay for events and activies for you and your horse. If you use SaddleBook for these financial transactions we collect information about the purchase or transaction. This includes your payment information, such as your credit or debit card number and other card information, and other account and authentication information, as well as billing, and contact details.

Device Information

We collect information from or about the computers, phones, or other devices where you install or access our Services, depending on the permissions you’ve granted. We may associate the information we collect from your different devices, which helps us provide consistent Services across your devices. Here are some examples of the device information we collect:

  • Attributes such as the operating system, hardware version, device settings, file and software names and types, battery and signal strength, and device identifiers.
  • Device locations, including specific geographic locations, such as through GPS, Bluetooth, or WiFi signals.
  • Connection information such as the name of your mobile operator or ISP, browser type, language and time zone, mobile phone number and IP address.

Information from Third-Party Partners

We receive information about you and your activities from third-party partners, such as information from a partner when we jointly offer participation in events or shows.

How We Use This Information

SaddleBook uses the information we have to help connect horse people with activities and events that allow them to enjoy their horses. Here’s how:

Provide, Improve and Develop Services

We are able to show you equestrian and other events, personalize content, and make suggestions for you by using information to understand how you use and interact with SaddleBook and the people or things you’re connected to and interested in. When we have location information, we use it to tailor SaddleBook information for you and others, like helping you to check-in at events and find resources in your area or tell your friends that you are nearby. We test features in development, and analyze the information we have to evaluate and improve products and services, develop new products or features, and conduct audits and troubleshooting activities.

Communicate With You

We use your information to send you updates about the events for which you have registered, marketing communications, communicate with you about SaddleBook, its partners and events and let you know about our policies and terms. We also use your information to respond to you when you contact us.

Promote Safety and Security

We use the information we have to help verify accounts and activity, and to promote safety and security on SaddleBook, such as by investigating suspicious activity or violations of our terms or policies. We work hard to protect your account using automated systems, and advanced technology such as encryption and machine learning. We use cookies and similar technologies to provide and support the services we provide.

How is this information shared?

Sharing On SaddleBook

People use SaddleBook to connect and share with others. We make this possible by sharing your information in the following ways:

People You Share and Communicate With

When you share and communicate using SaddleBook, you choose the audience who can see what you share. For example, when you fill out an entry form for an event, the information will be shared with the producer of the event. You may share information about your entry form with other individuals to let them know what you are doing. Likewise, when you post events that are occurring, you may choose or allow us to choose the people you send the announcements to.Public information is any information you share with a public audience on SaddleBook. This information is available to anyone viewing SaddleBook. In some cases, people you share and communicate with may download or re-share content with others. Other people may use SaddleBook to share content about you with the audience they choose. For example, people may share a photo of you or share information about you that you shared with them.

Sharing With Third-Party Partners and Customers

We work with third parties to promote equestrian activities and to help us provide, advertise and improve events for horse people.Here are the types of third parties we can share information with about you:

Vendors, Service Providers and Other Partners

We transfer information to vendors, service providers, and other partners who support our business, such as providing technical infrastructure services, analyzing how SaddleBook is used, measuring the effectiveness of ads and services, providing customer service or facilitating payments. These partners must adhere to strict confidentiality obligations in a way that is consistent with this Policy and the agreements we enter into with them.

New Owner

If the ownership or control of all or part of our Services or their assets changes, we may transfer your information to the new owner.

How do we handle information about children under 13?

At SaddleBook we respect your right as a parent to protect information about your children, particularly if they are under 13 years old. We know that you have children who may participate in activities available on SaddleBook. We do not allow children under 13 to have a SaddleBook account. In order to participate if they are under 13 years old, they must participate on a parent or guardian’s SaddleBook account. Special provisions apply when you provide information about your child under 13 years old.

You may be providing this information to allow your child to register for, participate in, or compete in an offering by a SaddleBook partner or otherwise create a record for your child on SaddleBook. You may be providing the information directly to SaddleBook, or you may be providing it to the SaddleBook partner who then shares it with SaddleBook. The information may include your child’s name, address, age, date of birth, email address, school, interests, photos and videos that are uploaded. Some information may also be information such as competition results, photos or videos obtained during an event.

The information about your child may be used to provide a history on SaddleBook for viewing by you, your child, or others allowed by you. The information also may be used to register your child for an event, participate in a competition, or post or share for viewing by others.

The information collected by SaddleBook will be information that you provide and is needed to participate in the offering or event you select. If you are registering your child to participate in an event or offering by a SaddleBook partner, SaddleBook will share this information with that specific partner. The contact information for that partner is located on the partner’s registration page on SaddleBook.

Your consent as a parent is required to obtain information about your children under 13 years old. In many cases this consent will be verified by your use of a credit card, debit card, or other online payment system that provides notification of each separate transaction to the account holder. Alternatively consent may be collected through an individualized agreement with you.

SaddleBook respects your rights to maintain and manage the personal information of your child. You are always welcome to review the information that has been posted on SaddleBook about your child and request that any of the information be deleted. You may also request that SaddleBook stop collecting information on your child. Please contact SaddleBook at XXXXX to allow us to help you manage your child’s information.

How can I manage or delete information?

Information associated with your account will be kept until your account is deleted, unless we no longer need the data to provide products and services. Some information associated with your account may require a fee to keep the information available. If you stop paying the fee this information may be deleted. You can delete your account any time. When you delete your account, we delete things you have posted, such as your photos. If you do not want to delete your account, but want to temporarily stop using SaddleBook, you may deactivate your account instead. Deactivating your account may result in deletion of all of your information. Keep in mind that information that others have shared about you is not part of your account and may not be deleted when you delete your account.

How do we respond to legal requests or prevent harm?

We may access, preserve and share your information in response to a legal request (like a search warrant, court order or subpoena) if we have a good faith belief that the law requires us to do so. We may also access, preserve and share information when we have a good faith belief it is necessary to: detect, prevent and address fraud and other illegal activity; to protect ourselves, you and others, including as part of investigations; or to prevent death or imminent bodily harm. For example, we may provide information to third-party partners about the reliability of your account to prevent fraud and abuse. Information we receive about you, including financial transaction data related to transactions made on SaddleBook, may be accessed, processed and retained for an extended period of time when it is the subject of a legal request or obligation, governmental investigation, or investigations concerning possible violations of our terms or policies, or otherwise to prevent harm. We also may retain information from accounts disabled for violations of our terms to prevent repeat abuse or other violations of our terms.

Changes to our Privacy Policy

If we change our Privacy Policy, we will post those changes on this page to keep you aware of what information we collect, how we use it and under what circumstances we may disclose it. Changes to this Privacy Policy are effective when they are posted on this page.

Posted April 22, 2020