SaddleBook Privacy Policy

We are passionate about connecting horse people with activities and events that allow them to enjoy their horses. We use the information we have to help us provide and support this mission. SaddleBook takes your privacy seriously. Read on for what data we collect and how we use that data.

What kinds of information do we collect?

Depending on how you use SaddleBook, we collect different kinds of information from or about you.

Things you do and information you provide.

We collect the content and other information you provide when you use SaddleBook, including when you sign up with SaddleBook, enter an event posted on SaddleBook, create an organization, and message or communicate with others. This can include information in or about the content you provide, such as the location of a photo or the date a file was created. We also collect information about how you use SaddleBook, such as the types of activities you engage in with your horse or the frequency and duration of your activities.

Things others do and information they provide.

We also collect content and information that other people provide when they use our Services, including information about you, such as when they share a photo of you, email or message you.

Your networks and connections.

We collect information about the people and groups you are connected to and how you interact with them, such as the people you communicate with the most or the groups you belong to.

Information about payments.

SaddleBook allows you to pay for events for you and your horse. If you use SaddleBook for these financial transactions we collect information about the purchase or transaction. This includes your payment information, such as your credit or debit card number and other card information, and other account and authentication information, as well as billing, and contact details.

Device Information

We collect information from or about the computers, phones, or other devices where you install or access our Services, depending on the permissions you’ve granted. We may associate the information we collect from your different devices, which helps us provide consistent Services across your devices. Here are some examples of the device information we collect:

  • Attributes such as the operating system, hardware version, device settings, file and software names and types, battery and signal strength, and device identifiers.
  • Device locations, including specific geographic locations, such as through GPS, Bluetooth, or WiFi signals.
  • Connection information such as the name of your mobile operator or ISP, browser type, language and time zone, mobile phone number and IP address.

Information from Third-Party Partners

We receive information about you and your activities from third-party partners, such as information from a partner when we jointly offer participation in events or shows.

How do we use this information?

SaddleBook uses the information we have to help connect horse people with activities and events that allow them to enjoy their horses. Here’s how:

Provide, Improve and Develop Services

We are able to show you equestrian events, personalize content, and make suggestions for you by using information to understand how you use and interact with SaddleBook and the people or things you’re connected to and interested in. When we have location information, we use it to tailor SaddleBook information for you and others, like helping you to check-in at events and find resources in your area or tell your friends that you are nearby. We test features in development, and analyze the information we have to evaluate and improve products and services, develop new products or features, and conduct audits and troubleshooting activities.

Communicate With You

We use your information to send you marketing communications, communicate with you about our SaddleBook, its partners and events and let you know about our policies and terms. We also use your information to respond to you when you contact us.

Promote Safety and Security

We use the information we have to help verify accounts and activity, and to promote safety and security on SaddleBook, such as by investigating suspicious activity or violations of our terms or policies. We work hard to protect your account using automated systems, and advanced technology such as encryption and machine learning. We use cookies and similar technologies to provide and support the services we provide.

How is this information shared?

Sharing On SaddleBook

People use SaddleBook to connect and share with others. We make this possible by sharing your information in the following ways:

People You Share and Communicate With

When you share and communicate using SaddleBook, you choose the audience who can see what you share. For example, when you fill out an entry form for an event, the information will be shared with the producer of the event. You may share information about your entry form with other individuals to let them know what you are doing. Likewise, when you post events that are occurring, you may choose or allow us to choose the people you send the announcements to.Public information is any information you share with a public audience on SaddleBook. This information is available to anyone viewing SaddleBook. In some cases, people you share and communicate with may download or re-share content with others. Other people may use SaddleBook to share content about you with the audience they choose. For example, people may share a photo of you or share information about you that you shared with them.

New Owner

If the ownership or control of all or part of our Services or their assets changes, we may transfer your information to the new owner.

Sharing With Third-Party Partners and Customers

We work with third parties to promote equestrian activities and to help us provide, advertise and improve events for horse people.Here are the types of third parties we can share information with about you:

Vendors, Service Providers and Other Partners

We transfer information to vendors, service providers, and other partners who support our business, such as providing technical infrastructure services, analyzing how SaddleBook is used, measuring the effectiveness of ads and services, providing customer service or facilitating payments. These partners must adhere to strict confidentiality obligations in a way that is consistent with this Policy and the agreements we enter into with them.

How can I manage or delete information?

Information associated with your account will be kept until your account is deleted, unless we no longer need the data to provide products and services. You can delete your account any time. When you delete your account, we delete things you have posted, such as your photos. If you do not want to delete your account, but want to temporarily stop using SaddleBook, you may deactivate your account instead. Keep in mind that information that others have shared about you is not part of your account and will not be deleted when you delete your account.

How do we respond to legal requests or prevent harm?

We may access, preserve and share your information in response to a legal request (like a search warrant, court order or subpoena) if we have a good faith belief that the law requires us to do so. We may also access, preserve and share information when we have a good faith belief it is necessary to: detect, prevent and address fraud and other illegal activity; to protect ourselves, you and others, including as part of investigations; or to prevent death or imminent bodily harm. For example, we may provide information to third-party partners about the reliability of your account to prevent fraud and abuse. Information we receive about you, including financial transaction data related to transactions made on SaddleBook, may be accessed, processed and retained for an extended period of time when it is the subject of a legal request or obligation, governmental investigation, or investigations concerning possible violations of our terms or policies, or otherwise to prevent harm. We also may retain information from accounts disabled for violations of our terms to prevent repeat abuse or other violations of our terms.

Changes to our Privacy Policy

If we change our Privacy Policy, we will post those changes on this page to keep you aware of what information we collect, how we use it and under what circumstances we may disclose it. Changes to this Privacy Policy are effective when they are posted on this page.

Posted August 31, 2017